Warner Brothers Christmas Elves
Rather than receiving a client brief from Warner Bros. for Christmas, we took on a proactive approach and pitched our idea to them.
You know how everyone hates buying Secret Santa for random colleagues they don’t know? Or how stressful can it be getting a Christmas gift for your stepdad or your teen daughter?
We decided to jump on that consumer “need” and “struggle” by launching the “Warner Bros. Elves” campaign.
The purpose of this campaign was to provide tailored gift recommendations from the impressive Warner Bros. product Catalogue (Boxsets, premium collections, new releases etc) to prominent gifters on Twitter. We set up The Warner Bros. Elves Twitter account to offer a “gifting service” around the Christmas period and post relatable Christmas content.
We worked on the tone of voice alongside with the client. As Elves, we had to adopt a very positive, playful and quirky tone of voice. Even with promotional posts, our number one goal was to be open, inviting and helpful.
We also conceptualised the creative feel of the campaign from scratch. Warm Christmas-y colours with bits of handwritten doodles were our primary design elements.
With careful strategic planning from Day 1, we made sure our social content is consistent and extremely engaging. We included weekly content strands like “Relatable Christmas Content”, “Christmas Question”, “Guess The Christmas Movie” and funny “Christmas Charts”.
Instead of dry, sale-sy posts and ads, we did our best to promote DVDs, boxsets and digital downloads in a relatable and funny way. This greatly resonated with our audience.