Warner Bros

Brief

Working with Warner Bros marketing team we were tasked with engaging film fans in new ways through their extensive back catalogue of films.

Response

Created a series of innovative Instagram stories that engage fans with some of Warner Bros catalogue films. Led by our in-house content team we re-created iconic quotes, scenes or characters from these well-loved films.

The stories, posted to the @WarnerBrosUK Instagram account encourage fans to click through and reveal the famous film. Instagram stories also allows us to convert these engaged viewers by swiping up to purchase from one of the partner online retailers.

Results

Over 150K Story Engagements
75% completion rate
Over 1.5K clicks to retail

For more info on this case study or to chat about how we might be able to work with you email the team at hello@wilderness.agency.