Warner Bros Instagram Stories

Brief

Working with Warner Bros UK marketing team we were tasked with engaging film fans in new ways to promote their extensive back-catalogue of films.

We saw this as a great opportunity to create meaningful engagement from the Warner Bros fans on Instagram through stories.

 

Response

Each month we created a series of innovative Instagram stories from a still image provided of the film. Led by our in-house content team we re-create iconic quotes, scenes or characters from these well-loved films.

The stories, posted to the @WarnerBrosUK Instagram account, encourage fans to click through and reveal the famous film as well as swiping up to purchase from one of Warner Bros online retailer partners.

Results

Over 450K Story Engagements
75% completion rate
Over 30K clicks to retail

For more info on this case study or to chat about how we might be able to work with you email the team at hello@wilderness.agency.