Warner Bros Instagram Stories
Working with Warner Bros UK marketing team we were tasked with engaging film fans in new ways to promote their extensive back-catalogue of films.
We saw this as a great opportunity to create meaningful engagement from the Warner Bros fans on Instagram through stories.
Each month we created a series of innovative Instagram stories from a still image provided of the film. Led by our in-house content team we re-create iconic quotes, scenes or characters from these well-loved films.
The stories, posted to the @WarnerBrosUK Instagram account, encourage fans to click through and reveal the famous film as well as swiping up to purchase from one of Warner Bros online retailer partners.