Case study

Vita Vodka

The one where we launched a Vodka brand in the UK in just 4 days. Just by adding water.

engagement increase
competition entries
followers increase in 4 days

the brand in
the UK

We supported the UK launch of Vita Vodka, the first vodka created to be mixed with water. The zesty new drink with the unique USP (it’s actually delicious with only water) became the official spirit of All Points East music festival in East London. Music, friends, sunshine – the perfect mixers to introduce Vita to their target audience.


We created thumb-stopping content that emphasised the brands refreshing approach and ran a competition on Instagram giving VIP access to All Points East to the lucky winners. Using geo-targeted ads, we amplified the campaign and engaged with the millennial audience in the run up to the festival. The result of the campaign? Vita Vodka bottles sold out the first day of All Points East. Happy client, happy festival-goers!
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