ME
NU
Case study
Universal TV
When we increased engaged users by 95% through insight and a human-centric approach to paid media.
95%
engaged user increase
143%
engagement increase
16m
video views
Meaningful
interactions
We spearheaded the rebrand of the Universal TV social channels, driving engagement and conversation across 6 key international markets. We developed a highly targeted social ad strategy to promote their shows and brand that led to a 95% increase in engaged users.
Expanding
relationship
Following this success, we have now taken on NBC Universal’s Syfy and E! Entertainment accounts to implement a fan-focused strategy across content, tone of voice and paid media. By creating fan communities, we are harnessing their audience to directly help promote their shows and brand.