Universal Pictures

Brief

We worked with Universal Pictures to promote the Home Entertainment release of Fast 8. Tasked with re-engaging the Fast franchise fan base we wanted to make the film and our social content relevant to a UK audience.

Image showing Universal Picture's social post

Response

We created a suite of thumb-stopping social content to bring the film to a UK audience. Playing on the nostalgia of fans of the franchise we recreated the much-loved Facebook Memories with a Fast twist, showcasing some of the key moments and relationships fans have most loved over the last 16 years.

We created a UK version of the US trailer, subtitling the video with hilarious results, which drove a massive reaction online, which was then picked up by MTV and others.

For more info on this case study or to chat about how we might be able to work with you email the team at hello@wilderness.agency.