We worked with Universal Pictures to promote the Home Entertainment release of Fast 8. Tasked with re-engaging the Fast franchise fan base we wanted to make the film and our social content relevant to a UK audience.
We created a suite of thumb-stopping social content to bring the film to a UK audience. Playing on the nostalgia of fans of the franchise we recreated the much-loved Facebook Memories with a Fast twist, showcasing some of the key moments and relationships fans have most loved over the last 16 years.
We created a UK version of the US trailer, subtitling the video with hilarious results, which drove a massive reaction online, which was then picked up by MTV and others.