Following a competitive pitch, we were chosen by Southern Comfort to redefine their brand for a youth audience on social.
The brand needed to speak to a new audience where the idea of true fun comes to life and we needed to create a social strategy that activated this audience in a new way.
Over the coming year, we will be managing the @SouthernComfortUK social accounts to redefine the brand for a youth audience, covering community management and engagement, content creation, paid social, as well as supporting to amplify campaigns and key events.
Everyday situations are chances to celebrate and we wanted to place Southern Comfort at the centre of this personal self-expression of our audience through moments of togetherness.
We are working with award-winning comms agency The Academy to amplify experiential events bringing the brand to the heart of young consumers.
brand with purpose
Over the coming months, we’ll be using the Southern Comfort UK social accounts to promote the brand’s values around togetherness and self-expression.
We have a planned influencer-led Pride campaign for September as well as strategic touchpoints throughout the year that will give our owned channels a cultural purpose.