Orion Books

Brief

Supported the launch of YouTube sensation Dan TDM’s first book, Trayaurus and the Enchanted Crystal, working with publisher Orion Books.

We were tasked with engaging Dan TDM’s huge YouTube fan-base with an activation that felt authentic to the young target audience as much of Orion Books broader campaign was targeted at parents and grand-parents during the pre-Christmas gifting period

Response

Created an award-winning game to activate fans of Dan’s Mindcraft videos. We worked closely with Dan, and his team, to create The Crystal Hunter.

The game featured characters from both the book and Dan’s beloved YouTube videos. The card-based game engaged existing and new fans bringing them into the world Dan has created in a fun and playful way.

Results

Over 4M Site Visits
Over 1.5M completed plays
Best Children’s Campaign Publishing Awards

For more info on this case study or to chat about how we might be able to work with you email the team at hello@wilderness.agency.