Supported the launch of YouTube sensation Dan TDM’s first book, Trayaurus and the Enchanted Crystal, working with publisher Orion Books.
We were tasked with engaging Dan TDM’s huge YouTube fan-base with an activation that felt authentic to the young target audience as much of Orion Books broader campaign was targeted at parents and grand-parents during the pre-Christmas gifting period
Created an award-winning game to activate fans of Dan’s Mindcraft videos. We worked closely with Dan, and his team, to create The Crystal Hunter.
The game featured characters from both the book and Dan’s beloved YouTube videos. The card-based game engaged existing and new fans bringing them into the world Dan has created in a fun and playful way.