Orion Books – Dan TDM
Supported the launch of YouTube sensation Dan TDM’s first book, Trayaurus and the Enchanted Crystal, working with publisher Orion Books.
Created an award-winning game to activate fans of Dan’s Mindcraft videos. We worked closely with Dan to create The Crystal Hunter, which featured characters from both the book and Dan’s beloved YouTube videos. The card-based game engaged existing and new fans bringing them into the world Dan has created in a fun and playful way.