Case Study

NOW

Defining a Brand
on Social

Whether it’s promoting priority titles, diving into the catalogue, social-first creative or fan-centric community management we are helping make the NOW social channels a hub for entertainment fans.

We offer the in-house NOW team advice and guidance on the best distinct approach for each social platform – from fan engagement on Facebook to quick creative wins on Instagram and sharp community conversation on Twitter.

We strive to inject personality and purpose into everything we do in order to engage and excite their massive social audience building a thriving community of streamers.

Platform
Purpose

We’ve been working with NOW over the last two years to give its social posting a sense of purpose.

We make sure that across each platform, the brand is remaining focused on its unique audience and how they engage on that platform.

Getting Creative

Our creative studio produces thumb-stopping social content whilst our team of community managers ensures NOW is known as the home of the latest and best for TV, film and sport.

We ensure that NOW were now only in the conversation but remained ahead of the buzz around one of the TV events of the year.

 

35K
follower increase
320M
social impressions
650K
social engagements

Stand-out
Priorities

Our long-term consultative relationship with the brand gives us the chance to test and learn the best and most engaging ways to stand out to the fans.

We have worked across a range of campaigns for key show, movie, and channel launches over the last 2 years with a focus on innovation be it creating branded video assets or trialling text-only executions this is an ongoing process and a focus for our work with NOW.

Brand Personality

We want to bring NOW new brand personality to the fore, while at the same time promoting its wide range of titles and content.

We create engaging content that brings the shows and characters to life in new ways whilst driving awareness for the broad range of content available across the service.

Serving the Community

The audience on each platform is distinct and we’re discovering ways to engage them all.

We engage fans directly with always-on community management across the NOW branded channels. This has led to a huge spike in engagement delivering our objective of nurturing a community of TV lovers.

 

 

One Fan
At A Time

Every day our team connects with a huge audience of entertainment fans though that is just the start of our work.

We actively look for ways to engage, interact, and curate conversations with TV lovers even those that don’t follow or engage with NOW.

We strive to make an impression and have even made sales through our active community engagement – one fan at a time.

For more info on this case study or to chat about how we might be able
to work with you email the team at hello@wilderness.agency
Get in touch