Case study


The one where we helped the world’s

biggest multi-category sports retailer

find their place on social.

Building a thriving community

We were appointed as the global social agency of record for INTERSPORT, one of the world’s biggest global sports retailers.

Tasked with defining their global social presence with the aim of building a thriving community across Europe for their global social channels and key category sports channels (Football, Running, and Training) as well as supporting local and national retailers.

Innovative social-first campaigns

Providing creative ideation, production, and delivering of a series of cross-category social-first campaigns over the coming year.

These pan-European campaigns utilise influencers and talent to activate fans across key sporting categories whilst at the core driving opportunities to retail.

What was said

Wilderness have been a great partner in helping us navigate social at INTERSPORT.

Their balance of strategy and hands-on approach, coupled with a genuine commitment has been highly appreciated both at global and local levels.

Diogo Pinheiro, Senior Manager Global Brand Marketing - Intersport
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