Case study


The time we helped HBO cut through the noise and define their brand on social.

follower increase
social impressions
social engagements

Building a Brand ToV

We capitalised on the huge engagement we had seen from GoT to build an identity for the HBO brand on social in the UK with a clear focus and unified tone of voice.
We focused on the much-loved characters likes Tony Soprano, Cersei Lannister, Larry David, and Carrie Bradshaw whose awareness outstripped the brand in the UK.


We used deep insights to track fan conversation on forums and Reddit to understand ahead-of-time what social moments fans would engage with.
We created viral content for Instagram and Twitter to drove massive conversation on social and through international press with the likes of Vanity Fair, The Independent, Buzzfeed, Business Insider & more putting HBO UK at the centre of the conversation.
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