GSMA

Brief

Working with the GSMA on their global Case for Change campaign we were tasked with creating a social campaign that drove awareness and engagement from millennial in over 27 countries worldwide.

#CaseForChange is a movement dedicated to telling these stories, inspired by the mobile industry’s ambition to meet the United Nations Sustainable Development Goals by 2030.

 

 

Response

We developed a social campaign that utilised long-form video stories to produce emotive social content that begins to change perceptions of the mobile sector amongst millennials.

These stories showcase the power of mobile technology to change our world for the better and transform lives in so many different ways. We utilised the power of long-form video to create a powerful and moving story for a young socially-conscious audience.

For more info on this case study or to chat about how we might be able to work with you email the team at hello@wilderness.agency.