Case study

Game of Thrones

The time we helped HBO cut-through the noise for the most talked-about entertainment event of the year.

increase in engagements
increase in impressions
international PR pieces

the noise

Following a competitive pitch we began working with HBO UK just weeks ahead of the GoT Season 8 launch.
We were brought in to give the UK brand a voice on social and create cut-through during the huge volume of GoT chat.

Friend to
the stars and
a viral hit

We wanted to jump-in and lead the conversation on Twitter and the Arya tweet went viral after we scheduled it just before Episode 3 (with the now infamous Gendry scene).
This was then picked up by national and international press by the likes of Vanity Fair, The Independent, Buzzfeed, Business Insider & more.
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