Fox International – Deadpool 2
Working with 20th Century Fox International division we were tasked with driving sales in global markets for their key Home Entertainment releases. We were briefed to drive sales in the APAC region across Hong Kong, Singapore, and Taiwan for Deadpool 2.
To drive sales of Deadpool 2 we created a social ad campaign that drove leads to purchase to iTunes. We localised social assets and drove region-specific sales messaging to hyper targeted audience groups, optimising the campaign in real-time to provide a 2x return on investment for the marketing spend.