Deadpool social media strategy by Wilderness

Fox International – Deadpool 2


Working with 20th Century Fox International division we were tasked with driving sales in global markets for their key Home Entertainment releases. We were briefed to drive sales in the APAC region across Hong Kong, Singapore, and Taiwan for Deadpool 2.

Image of Deadpool 2 cover


To drive sales of Deadpool 2 we created a social ad campaign that drove leads to purchase to iTunes. We localised social assets and drove region-specific sales messaging to hyper targeted audience groups, optimising the campaign in real-time to provide a 2x return on investment for the marketing spend.

Images showing social media content for Deadpool 2 campaign

For more info on this case study or to chat about how we might be able to work with you email the team at