Case study

Football League

We took Quest TV from unknown to the top of the English Football League in just one season.

increase in fans
engagement increase
video views


With striking social assets and fan-led copy, we drove over 21M impressions over the launch period, as well as a 33% increase in fans. The successful launch of EFL on Quest laid the foundations for the channel and took Quest from a relative unknown amongst football fans, to the home of the English Football League.


As part of the campaign, we supported an industry-leading effort to maximise direct fan involvement by creating a Facebook and Twitter Live broadcast, EFL: The Reaction. This live show, paired with our authentic response to hundreds of fan queries increased fan engagement across Facebook and Twitter.

What was said

Wilderness continue to provide innovative strategies and outstanding creative. They’ve also created a unique tone of voice following the relaunch of the Quest social channels around the acquisition of EFL highlights, connecting with fans and engaging clubs to help create football content that truly stands out.

David Legg, Marcomms Director – Discovery Networks
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