Ellesse Sport – Monica’s Story

Brief

Utilise increased interest around Monica Puig, following her Rio Olympic gold medal win, to drive brand awareness and video views for global sportswear brand Ellesse.

Response

Produced 4-part video series, Monica’s Story, allowing her to tell her life story in her own words. We managed a two-day shoot with Monica and combined this with home footage from her childhood, her first professional tournament win, alongside fan footage from Rio and her homecoming parade to give fans a unique insight into this new tennis star.

Results

Over 5m Impressions
Over 4M User Reach
Over 750k Video Views

The campaign not only re-invigorated our channels level of engagement but allowed us to engage with our consumers on a global level. Kudos to the Wilderness team who continue to produce fantastic results.

Austin Noorkoiv, Digital Marketing Manager
Pentland Brands

For more info on this case study or to chat about how we might be able to work with you email the team at hello@wilderness.agency.