Utilise increased interest around Monica Puig, following her Rio Olympic gold medal win, to drive brand awareness and video views for global sportswear brand Ellesse.
Produced 4-part video series, Monica’s Story, allowing her to tell her life story in her own words. We managed a two-day shoot with Monica and combined this with home footage from her childhood, her first professional tournament win, alongside fan footage from Rio and her homecoming parade to give fans a unique insight into this new tennis star.
The campaign not only re-invigorated our channels level of engagement but allowed us to engage with our consumers on a global level. Kudos to the Wilderness team who continue to produce fantastic results.