Discovery Channel

Brief

We were tasked by Discovery Network UK to create a long-term strategy that utilised video across their key social media channels.

Working with the UK marketing team we found that only 24% of their posts on social were video and so set about changing their approach.

Response

Our ‘one team’ approach means we work as an internal resource for the Discovery UK team, setting out to define a strategy that drove huge volumes of video views. We look to create conversation not just content and have seen more than 2million social engagements.

We have driven more than 54million video views on Facebook alone and now 82% of all posts on Discovery social platforms are video.

Our approach has also looked to utilise Live video with broadcasts of achieve documentaries, TV simulcasts and show re-caps, with over 600K Live views. 

 

Results

300M social impressions
54M Facebook video views
2M engagements

Wilderness have transformed Discovery’s social strategy over the past 12 months, developing bespoke strategies for our 3 main social accounts and delivering record growth, particularly on Facebook.

David Legg
Discovery Networks

For more info on this case study or to chat about how we might be able to work with you email the team at hello@wilderness.agency.