Case study

Discovery Channel

Want to know how we turned a millennial audience into fans of long-form video who consumed over 242 days of video in just 6 months?

video views
increased revenue
new fans


By knowing the audience, responding to them directly, and serving them content we know they want, we have been able to drive 252M organic video views, despite the industry-wide decline in organic engagement.


We re-defined the Discovery Channel UK social accounts, driving video views and developing monetisation opportunities. We ran deep audience insights to better understand what content would keep people watching, leading to record growth.

What was said

Wilderness have transformed Discovery’s social strategy, developing bespoke strategies for our 3 main social accounts and delivering record growth, particularly on Facebook.

Successfully transforming Discovery’s Facebook output to 100% video, fully focused on delivering Discovery’s core brand values, has led to far greater breadth and depth of content that has engaged new and broad audiences and helped propel reach and engagements to the next level.

David Legg, Marcomms Director – Discovery Networks
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