The time we helped Crimestoppers highlight hidden harm crimes throughout London.
Following a competitive pitch, we were chosen to support Crimestoppers with their three-year Hidden Harms campaign, informing the public about Hate Crime, Modern Slavery, and Domestic Abuse.
In 2019 our focus was on driving awareness of race-related hate crime in London.
We had to battle negative sentiment and user comments, on Facebook in particular, to ads focused on issues around race-related hate crime.
Managing to change the conversation by using crime data of those most likely to witness and report a crime we hyper-targeted our social ad campaign to drive over 600K impressions in just 3 weeks.