Case study

Crimestoppers

The time we helped Crimestoppers highlight hidden harm crimes throughout London.

340%
increase in social reach
380%
increase in engagements
375%
increase in link clicks

Making
an Impact
on Londoners

Following a competitive pitch, we were chosen to support Crimestoppers with their three-year Hidden Harms campaign, informing the public about Hate Crime, Modern Slavery, and Domestic Abuse.
In 2019 our focus was on driving awareness of race-related hate crime in London.

Changing the
conversation

We had to battle negative sentiment and user comments, on Facebook in particular, to ads focused on issues around race-related hate crime.
Managing to change the conversation by using crime data of those most likely to witness and report a crime we hyper-targeted our social ad campaign to drive over 600K impressions in just 3 weeks.

 

 

For more info on this case study or to chat about how we might be able
to work with you email the team at hello@wilderness.agency