The Elves Campaign over-achieved during a crowded, competitive Festive period. Focussing on a simple premise that played on consumers’ need in a playful and very natural way.
The one where we gave Warner Bros. a surprise Christmas present on Twitter that resulted in 9 award nominations and many happy shoppers.
campaign impressions increase
increase on target purchase leads
Rather than receiving a brief from Warner Bros., we took a proactive approach and pitched them an early Christmas present. We created a digital marketing initiative that was both innovative and engaging, cutting through the festive noise with an emergency hotline that helped people find the perfect gift.
Through dynamic community management and strategic posting we grew a highly engaged audience and generated a huge volume of sales. The campaign has been nominated for 9 industry awards and demonstrates the power of creative thinking and our fan-first approach to social media.
What was said
Colin Thomas, Catalogue Manager – Warner Bros. UK