Case study

Case for Change

That time we gave GSMA three times more value than their previous agency (their words not ours!)

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Through curated content, a global ad strategy and an insight-led approach to social we connected GSMA with millennials worldwide. In under a year, we reached users residing in more than 27 countries and over 110 million individuals, promoting the actions being taken by mobile operators to meet the United Nations Sustainable Development Goals.


The conversation generated on social has created a lasting impression in the minds of conscious millennials and the results of our approach have led to highly engaged users and ultimately supported the campaign’s goal of changing people’s perceptions.

What was said

Wilderness have delivered 2-3x more value compared to previous agencies we have worked with.

Their creative, dynamic, pro-active team are an absolute dream to work with.

Pritesh Chauhan, Senior Marketing Manager – GSMA
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