Image of influencer Ladyland's social content

Boomerang

Brief

Working with Turner Broadcasting we were briefed to create a brand campaign that grew awareness and engaged parents around their Boomerang kids channel. We were to utilise parents knowledge of classic shows such as Scooby Doo, Tom and Gerry, Wacky Racers, and Mr Bean to drive awareness of the channel.

Response

We created parent-centric content across social that played on the role TV plays in their life and the advantages for parents of linear TV. We commissioned social influencer Ladyland to produce a suite of social content that parents would both relate to and engage with, including dressing her two kids up as characters from the Scooby Doo, a gogglebox-style giggle video, and a craft project series.

For more info on this case study or to chat about how we might be able to work with you email the team at hello@wilderness.agency.