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Launching a sustainable performance running brand on social

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We were approached by the team at Zen Running Club to help them build awareness and drive initial sales for their plant-based, lightweight performance running shoe; made from good intentions.

The brand, aimed at conscious consumers with sporty and active lifestyles who value a performance running product with style, was founded by sports industry veterans, creatives and athletes, and is on a mission to empower runners with the opportunity to make better decisions through ethically sourced plant-based, vegan approved products, that are designed to perform and look good.

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The ZR 01 lightweight performance running shoe, the first product from the brand, was soft-launched online in Europe and the US in late November with a bigger brand push coming in January alongside global media coverage. 

Our always-optimised approach to paid social drove huge results for the launch of the brand. Our team of media experts delivered over 7M social impressions with an average ad recall of 14%; meaning Zen Running was thrust into the minds of relevant runners around the world.

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