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Building a community of TV lovers through reactive social moments and talkable social-first campaigns

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We support NOW with the promotion of key shows, movies, and new releases on the streaming service through social-first creative informed by fan-centric community management.

 

Working with the internal team at NOW TV we augment their existing team and provide strategic support and training.

 

NOW is the home of brilliant entertainment as one of the UK’s leading streaming platforms with critically acclaimed shows, new and exclusive movies, unmissable sport and epic kids TV. The brand’s voice is simply brilliant, striving to be a passionate fan in a world of algorithm-optimised copy and empty cliches. At the heart of the brand lie four principles – Passionate, Effortless, Impressive and Inviting. These are more than just guides for brand expression – they shape the roadmaps for product development, hiring decisions and beyond.

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We engage fans directly with always-on community management and insight-led creative executions that nurture the community of Entertainment lovers across the NOW branded channels. Working across a number of the brand’s most famous shows and movies, we develop personalised strategies that resonate with the key fan base. This has led to an increased average engagement of 177% delivering our objective of nurturing a community of TV-lovers.

 

Working across a number of the brand’s most famous shows and movies, we develop personalised strategies that resonate with the key fan base. To demonstrate just one example, we grew interest around priority show The Flight Attendant in the lead-up to its launch on NOW in March, 2021. Our bespoke trailer received close to 5X more comments and 3x more reaction on social than HBO Max achieved.

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