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Bringing winter running to audiences across Europe with our latest Make it Your Game campaign for Intersport.

THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF • THE BRIEF •

When your creative concept gets rolled out for a 4th iteration you know you are on to something!


2 years ago INTERSPORT challenged us with creating a reason for their customers to see them as a leader in the winter running space.

So we created a club ... 'The All Weather Club' ... a conceptual club you can join if you have the right attitude ... the attitude to get out there and face the elements all year round. We showcased all of Intersport's best winter running gear in action with inspirational videos, photos, tip and tricks and social content.

OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS • OUR RESULTS •

Creatively the biggest challenge was to meet the timings for these production, as they were created during the summer we had to use every trick in the book to recreate a cold and weathered look ready for winter.

Our most recent iteration of the 'All weather Club' was not only our largest production, covering five sporting activities, it is our most successful.  


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