Your guide to generation youth.



Filter is our research and publishing platform exploring youth audiences and future consumers. We delve into conversations and explore themes of identity, culture, and trends that are shaping young peoples lives. 

We publish a quarterly zine in which we talk directly to young people about the issues that matter to them and create industry-leading studies on the latest trends and topics impacting the way young people consume. 

Filter #1 – The Identity Issue

In the first issue of our quarterly Zine we explore identity and the changing understanding of representation amongst a youth audience.

We uncover how brands should respond to new forms of expression and self-identity and how identity has manifested itself in global youth movements around issues such as climate change.

We also take a deep-dive into our work with Direct Line and creating a youth-focused campaign during the midst of a pandemic.

Download the issue here:

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