Online community building is always evolving and as we move into 2025 new trends and behaviours are pointing to a re-definition of what community means.  

As social is evolving to connect people through a shared viewing experience, we are seeing a shift from “community through connection” and a move towards “connection through content”. In a world of algorithmic entertainment, we are starting to see the power of the social feedback loop and the impact - and opportunities - for business are clear.  

Below you will find a link to download the report that examines what community means in the digital landscape, exploring key trends, content strategies, and the role communities will play in brand growth.