Sky Mobile
We were challenged by the SKY product team to deliver a social-first creative campaign wrapper that could work across multiple products and campaigns.
Creative
Our creative team got to work creating the award-winning SKY Mobile Expert a character brought to life by the brilliant Jamie Lanng. Despite his many TV and podcast endeavors Jamie has taken the role of Sky Mobile technical expert helping his celebrity band of friends to get the most out of their SKY Mobile products.
We followed this award-winning content production campaign with a second phase in which Jamie has risen to now manage a flagship SKY retail store in which he now has to train and educate his celebrity and influencer friends.
Nominated for 3 Content Awards at the Drum Awards 2024, the social-first creative campaign drove 200K incremental consumers to consider SKY Mobile and its products.
