BRINGING PREMIERSHIP RUGBY TO NEW AUDIENCES
Premiership Rugby
We were tasked by Premiership Rugby to revitalise the brand on social and digital channels bringing the league, teams, and stars to new sets of fans online.
Our Approach
Our strategic approach has enabled us to connect with a younger more diverse audience whilst creatively elevating their content to connect and drive sales from their core audience.
Working across the 2024/2025 season we have managed the Premiership Rugby TikTok channel driving engagement and views for the league, teams, and key fixtures throughout the season.
Engaging players and clubs to create new content formats has been a key driver to our success, ensuring fans feel more connected to the unmissable drama on the pitch.
76.9m
Cross channel engagements in the last 6 months
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