LAUNCHING A NEW TV STREAMER ON TIKTOK
PlutoTV
Paramount tasked us with supporting the launch of their new FAST (free ad-supported TV) service PlutoTV with its launch both int the UK and Germany.
The Challenge
Challenged to grow an online audience, specifically on TikTok for the service we had to mine the wealth of TV content available in each market, playing heavily on 90s and 00s TV nostalgia pulling out grater moments and characters from some of the leading shows.
Through organic posting and both proactive and reactive community engagement we drive high levels of videos views and channel growth bringing PlutoTV to younger TV lovers online.
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