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Wilderness to partner on Southern Comfort brief

Posted 01.07.21

Wilderness Agency and The Academy PR are to partner for a UK based brief from whiskey brand Southern Comfort.

Following a competitive pitch, the two agencies will combine to handle the brand’s consumer PR, experiential, social media and content production.

Southern Comfort is the smooth-drinking whiskey, having been created by M.W. Heron in 1874 and born in New Orleans. The brand, distributed in the UK by High Spirits, is looking to capitalise on the success of 2020 and take both its PR and social media to the next level.

With a brief to enhance the relevance of the brand to a youth market, Wilderness & The Academy PR will join forces to deliver integrated comms and content.

Ali Mannering, Head of Business at Wilderness, added:
“I and the team at Wilderness are excited to be partnering with The Academy PR on this important client brief. We know Victoria and the team deliver incredible comms and we are looking forward to seeing what our two agency teams can do together to take the Southern Comfort brand to the next level in the UK.”

Watch out for more updates on our work with Southern Comfort and follow them on Instagram here.

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