Virtual Culture – living our lives online
In the second issue of our Filter zine, we explore how our culture now exists online and the challenges for young people navigating this virtual culture.
From gaming, TV, and music a world of content and experiences is now streamed right to us in our living rooms in an instant.
In this issue, we explore what the rapidly evolving virtual culture means for future consumers and brands with a look at how brands can engage with Gen-Z video game streamers, how the pandemic has made the music industry innovate and change, as well as how brands can connect with people in a crisis.
We also have experts interviews and insight from Robin Garnett, VP & Creative Director for Discovery+, Jona Cox an A&R music veteran with more than 20 years experience, and Junior Foster, Head of Global Artist Relations at music streaming service Deezer.
Download the issue here: