Uswitch appoints Wilderness as social agency
Uswitch has appointed Wilderness - The Social Media Agency as its social media agency of record.
Uswitch, the UK’s leading comparison site for energy, broadband and mobile services, has appointed social media transformation agency Wilderness, part of Havas Play UK, as its social media agency of record.
Wilderness will lead Uswitch’s digital engagement strategy, focusing on expanding its presence on TikTok through always-on content and strategic campaigns, alongside consultancy across Instagram, Facebook and Reddit, to deepen its engagement with Gen Z and millennial audiences.
The partnership will support the roll-out of Uswitch’s new brand platform, We Put U First, launched last year, highlighting Uswitch’s commitment to putting consumers at the forefront, working behind the scenes to secure the best deals, offer impartial advice, and help people make smarter financial decisions.
Wilderness’s strategy will focus on major life stages for this younger demographic such as moving out, budgeting, and starting families. Campaigns will address key financial topics including energy price caps, interest rate changes and money-saving tips, presented in accessible, actionable, and engaging ways through trend-driven content, creator collaborations, and timely cultural moments.
The first campaign, launching in September, will mark Uswitch’s 25th anniversary of helping consumers save on energy, broadband, and mobile bills. Wilderness will build brand fame around this milestone, spotlighting Uswitch’s position as a trusted consumer champion across TikTok, Instagram, and Facebook.
Wilderness, acquired by Havas Media Network last year, is currently up for 6 UK Social Media Awards, including Best Use of TikTok, Best Use of Social Media for Entertainment and Best Real Time Response Campaign.
Tom Jarvis, Managing Director, Wilderness, said: “If there was ever a moment for Uswitch to strengthen its connection with younger audiences, it’s now. Gen Z and millennials are navigating major financial decisions with limited support, but the likes of TikTok offer a powerful platform to deliver honest, practical advice that cuts through all the conflicting messages. We’re proud to partner with Uswitch to empower young people to make smarter financial choices.”
Charlotte Nunes, Head of Marketing, Uswitch, said: “In a time when people are navigating major financial pressures, finding authentic ways to engage and support our audience is critical. Wilderness’s expertise in social transformation and creative storytelling gives us confidence that together we can deliver content that resonates deeply and empowers consumers to take control of their money.”
