Unmissable Campaigns You Need to Know About Right Now
Blank Canvas
Have you ever thought of getting a coffee and a tattoo at the same time? Coffee shop company Blank Street teamed up with a tattoo artist to create a unique pop-up experience. For those who didn’t want a permanent tattoo, fake tattoos were also on offer, making the event more inclusive. The link between the two came from the brand fully embracing their ‘do it for the plot’ era, celebrating impulsive decisions and storytelling moments; I mean why not! It was the perfect way to kick off summer with a coffee, spontaneous fun and maybe a little tinge of regret.
Gentle Monster x Bratz
Their recent campaign further solidified Gentle Monster is the ultimate ‘’IT’’ brand. After the disappointing Bratz collaboration with Dr.Martens, expectations were low. Gentle Monster quickly reminded everyone of their creative dominance and made sure to stand out from the crowd. Their Bratz collection is flawlessly Bratz-coded, down to the smallest details; every pair of sunglasses comes in a mini bag-charm sized case, accompanied by an exclusive Bratz doll that doubles up as a charm; very Labubu coded. It’s the kind of thoughtful, over-the-top detail that proves Gentle Monster isn’t just ahead of trends, they’re shaping them. Their stores are treated like immersive art installations, which is all part of their strategy to draw in consumers to visit their stores and capture content for social media. Not only does it work, but it makes every launch feel like an exclusive pop up, adding to the hype of their launches.
E.L.F Lip-gloss is popping
If there’s one thing that beauty brands have mastered, it’s riding the viral wave, and E.L.F Beauty has certainly achieved this. Videos surfaced of creators turning their E.L.F foundation bottles into giant DIY lip gloss tubes. As creative as this may seem, the packaging was nearly impossible to clean out. E.L.F quickly responded to this trend by creating their own DIY kit featuring the empty foundation bottle alongside three lip glosses for $30, preparing the brand to go viral again. Unfortunately, not everyone was impressed, as some commented this encourages waste and represents the peak of performative consumerism. On the flip side, the people who supported this move felt that it was an affordable way to participate in trends and a reminder that makeup should be fun and experimental. E.L.F Beauty showed us the power of hopping on trends and how this can keep a brand relevant.
The Hunt for Huda
Huda Beauty just transformed the streets of London into a beauty-fueled playground – and in doing so, set a new bar for IRL marketing. The brand launched a citywide scavenger hunt packed with free products, iconic locations and even the chance to meet Huda herself. The result? A blend of chaos, endless content and pure beauty hype. Fans raced across London from clue to clue, turning a simple product drop into a full-blown experience. What really made it click was the hype-driven and inclusivity; this whole experience was designed for everyone, which increased the interest and excitement. Brands should take inspiration from this success, by taking their marketing one step further into the real world; online only marketing isn’t enough anymore.