The Rise of Video Game Streaming
The gaming industry is booming and the global pandemic has rapidly accelerated its growth, with a predicted global audience of 3.1 billion by the end of 2023.
The opportunities to tap into and engage this massive global audience are plenty, and there is a lot that brands can learn from gaming brands and creators.
We surveyed 1,000 Gen-Z gamers in the UK to get their take on the phenomenon rise of video game streaming and why it should signal alarm for the wider entertainment industry.
In our latest industry report we examine the why do Gen-Z’s game, their motivations for streaming, who’s winning in this new space, and what’s next for the growing game streaming industry.
Download the full report below