The Build Up for Intersport

Posted 16.07.21

Wilderness Amsterdam launch “The Build Up” our latest campaign for Intersport celebrating a summer of football across Europe.

When it comes to a big tournament, it’s not just about what happens on the field. There are weeks of growing excitement. There are preparations to be made, line-ups to be predicted, ones-to-watch to look up on YouTube. There are flags to be put up, snacks to be bought, faces to be painted – and jerseys to be pulled on, ready for action. The anticipation is as good as the actual event and we are all brought together by our excitement for the sport.

“The Build Up” campaign focuses on the real football fan experience, and how Intersport facilitates supporters with the gear they need to experience sport together.

Shot across Europe with fans from Spain, Germany, Italy, England, Netherlands, France, Croatia and more “The Build Up” aimed to capture the atmosphere that is treasured and celebrated within the football community.

As one of Europe’s biggest sporting retailers, Intersport plays an important role for both the players and the supporters in preparing for the big tournament.

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