Succession Season 3 for NOW

Posted 18.10.21

Here at Wilderness, we’ve had the pleasure of working on some of the biggest hit TV and film shows in the world. None more so than the hotly anticipated season 3 launch of Succession available in the UK on NOW from today. 

Few shows have seen so much critical acclaim as HBO’s tense drama about a flawed media tycoon and his dysfunctional family. We worked with the team at NOW to build excitement and anticipation across their social channels for the launch of Season 3 with episodes launched weekly from Monday, October 18th. 

Our social campaign emphasised  The Roy’s family dynamic, drawing users into social content that’s focused on what makes Succession truly great – the dark humour, the put-downs, the backstabs, the lying and two-faced tactics that happen between a family who seem like they have it all – but really they do not. 

In exploring this world of wealth, power, and business we’ve created content to build an early fandom ahead of the Season 3 launch through our choice of music, messaging, & bold creative delivery. We’ve begun by driving the conversation around the dysfunctional family ties, increasing character awareness & using those darkly humorous but relatable family moments to drive talkability and engagement. 

We have seen a positive response from fans reaching over 10 million so far through our efforts to build real talkability. In turn, fans have responded, enjoying being brought into a conversation about their most dysfunctional family on TV.  Using the cast & characters we have connected with the audience on an emotional level, tapping into what makes Succession so different from any other drama out there.

Succession Season 3 is available weekly from October 18th on NOW. 

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