Sky Expert for Sky Mobile.

Wilderness launches a social-first creative campaign the Sky Expert with Jamie Laing for Sky Mobile.

We created the Sky Mobile Expert (Jamie Laing) who is evangelical about the value of the network’s features - they keep him connected to the people closest to him.

The creative concept was developed as a wrapper across a number of campaigns and executions not just for Sky Mobile but across the Sky product portfolio.

Led by Jamie Maple, Creative & Client Director, and Sam Horton, Creative Lead at Wilderness, and Produced by Lara Clift.

The campaign will run across both the @SKYUK Instagram account in the coming weeks - be ready for Jamie’s call!