Blog

At Wilderness, we believe that impactful content starts with understanding your audience and staying connected to what matters most to them. We have broken down the three key pillars you need to think about as a brand when implementing a unique editorial content strategy.

Hannah Setter discusses key insights that she learnt at a recent TikTok event.

Hannah Setter, Junior Creative at Wilderness, looks into how authenticity and team culture can humanise sports brands on social media.

Suzy Lovell and Hannah Setter have researched into how social media has changed the lives of female athletes.

Shannon Mackey takes a look at what better Adobe alternatives you should be adding to your software repertoire to nail your social media content.

What is social-first content and why is it so important? We explain the benefits of it and why brands should adopt it to drive their social media growth.

Premiership Rugby has appointed social media transformation agency Wilderness, part of Havas Play UK, as its new social media agency following a competitive pitch.

Lucia Frances looks at the importance of embracing fandoms to gain relevance online.

Shania Foster explains how TikTok has not only altered the attention span of Gen-Z but shaped their language and slang.

Safiya Korouie, Deputy Managing Director, explains why community management is not only important but key for brands to thrive on social and why effective community management is built on trust.