A PREM Rugby final sell-out!
We brought a million new 18-34 year old fans to the game of rugby, selling out the PREM Rugby final in record time!
In a campaign that spanned an entire season, we were on a mission to bring the game of rugby to new fans and sell out the PREM Rugby Final in June.
Spoiler alert - we did it.
‘You should be boasting to every client you have and pushing for every sports award. You’ve done an incredible job’.
Sukh Sadhra, Head of Marketing, Premiership Rugby
Through organic and paid social, to digital, OOH and even printed out massive and played loud in-stadium we built a targeted creative campaign that contributed to:
🏟️A sold out game in a record time
🎟️+85% more tickets sold at peak times
🏉1M new rugby fans ages 16-35 years old
We’re not just going to boast to our clients - we’re finding ways to bring it up in the supermarket, to telemarketers and if you think our mums aren’t sick of hearing about it you’re dreaming.
