3 Digital Impact Award Nominations
31st July 2017
We are delighted to announce that the team here at Wilderness have been nominated for not 1, not 2, but 3 Digital Impact Award!!!
Our work with independent restaurant Chicken Society has been recognised for Best Use of Social Media (Food & Drink) after we supported the team with their launch strategy across social media, providing insights, community management, content production, and advertising management. We then amplified our activity with an influencer event, providing some of the UK’s biggest foodie influencers with a unique experience that generated over 7 million impression in the week following the event.
Not only this but our work with Magic Light Pictures, promoting the much-loved animated kids film Stick Man has been shortlisted for Best Community Development. Our work with MLP has involved establishing an engaged community of parents, making content that is relevant to their lives, posted at a time that fits into their busy day, and that encourages them to share their stories with others.
This parent-centric approach led to the huge organic growth of the community, which now has over 29K fans and has allowed us to promote a range of related licensed products, apps and games and most-recently a unique augmented reality app experience.
We are also delighted to be recognised for our work with Sony Pictures Home Entertainment to promote the film Street Cat Named Bob, which has been shortlisted for Best Use of Existing Social Media (Small Budget).
The campaign involved managing both the film and book social channels, creating a range of bespoke content, including a set of ‘Home-Finder’ videos, and managing a live interview with James and his cat Bob at Facebook HQ. We drove an amazing 135K leads to purchase, driving fans directly to Amazon.
A big thank you to all our clients for their support across these three great projects. We are looking forward to celebrating this success. Roll on awards night in October!