Blog

Learn more about the people, progress, and passion behind team Wilderness. For more in-depth writing check us out on Medium.

3 Digital Impact Award Nominations

31st July 2017

We are delighted to announce that the team here at Wilderness have been nominated for not 1, not 2, but 3 Digital Impact Award!!!

Our work with independent restaurant Chicken Society has been recognised for Best Use of Social Media (Food & Drink) after we supported the team with their launch strategy across social media, providing insights, community management, content production, and advertising management. We then amplified our activity with an influencer event, providing some of the UK’s biggest foodie influencers with a unique experience that generated over 7 million impression in the week following the event.

Not only this but our work with Magic Light Pictures, promoting the much-loved animated kids film Stick Man has been shortlisted for Best Community Development. Our work with MLP has involved establishing an engaged community of parents, making content that is relevant to their lives, posted at a time that fits into their busy day, and that encourages them to share their stories with others.

This parent-centric approach led to the huge organic growth of the community, which now has over 29K fans and has allowed us to promote a range of related licensed products, apps and games and most-recently a unique augmented reality app experience.

We are also delighted to be recognised for our work with Sony Pictures Home Entertainment to promote the film Street Cat Named Bob, which has been shortlisted for Best Use of Existing Social Media (Small Budget).

The campaign involved managing both the film and book social channels, creating a range of bespoke content, including a set of ‘Home-Finder’ videos, and managing a live interview with James and his cat Bob at Facebook HQ. We drove an amazing 135K leads to purchase, driving fans directly to Amazon.

A big thank you to all our clients for their support across these three great projects. We are looking forward to celebrating this success. Roll on awards night in October!

The rise and rise of video participation

29th June 2017

Back in October we wrote a blog about how video participation was changing the way fans interact with brands and their social platforms.

Over the following 9 months this trend has only accelerated with the now ubiquitous nature of live video across all the major platforms.

As we wrote last year we have seen this shift in fan sharing of video content in some of our recent client work and it helped shape our strategy for a key project with Italian sportswear brand Ellesse.

To check out the blog post here to find out we drove video entries from fans in Australia, Canada, Mexico, and beyond to create the world’s biggest game of tennis.

A look back at #PeriodDrama

28th May 2017

Last year we had the privilege of working with WaterAid to promote awareness of Menstrual Hygiene Day, shinning a light on the fact that more than 1 billion women around the world still do not have access to a decent toilet during their periods.

We were delighted to support Water Aid on the project, driving pre-awareness for the planned activity the following day, we worked with illustrator Jo Harrison to create a range of classic book covers with light-hearted menstrual puns including ‘Leak House’, ‘Crampford’ and ‘Little Women’s Room’.

We reached out to a number of influencers, women’s groups and feminist artists and writers to ask for their help in amplifying the campaign, aiming for these influential figures to share the book covers, and bespoke GIFs, and ask their fans to share their own #PeriodDrama puns.

Our activity drove over 15K organic mentions of #PeriodDrama in less than 5 hours the day before Water Aid’s pre-planned activity and you can see more about the campaign here.

Welcome to 20th Century Fox TV

5th May 2017

We are delighted to have been chosen to establish the 20th Century Fox TV presence on social media, working with TCFHE team to promote their entire slate of TV boxsets across social media.

This extensive UK campaign is to promote high-profile shows such as Homeland, Legion, Sons of Anarchy, Modern Family, 24: Legacy and many more…

The project involves us setting-up and building a new community of engaged TV fans and includes insight and strategy, community management, content creation, ad management, tracking and reporting.

We are excited to get started and continue our growing relationship with 20th Century Fox team. Check out the new Facebook page here.

Now, pass us a boxset we’ve got some binge-watching to do!

The 3 Step Guide to Building a Brand on Social

1st April 2017

The greatest strength of the social media phenomenon is that it’s given everyone a platform to make his or her voice heard. Whilst this is currently tearing the world of politics apart (looking at you Donald Trump), brands have benefitted immeasurably.

Social media levels the playing field, and ensures that smaller brands with smaller budgets can reach as many people as the Coca-Colas and the Nikes of the world. However with more companies than ever being created, around 80 an hour in 2016, brands have to stand out from the crowd and make their message cut through the noise.

We were recently tasked to set up and manage the Facebook, Instagram and Twitter accounts for Chicken Society, a new restaurant in North London. We identified 3 key elements to building the brand on social:

1. Devising a brand tone of voice that appeals to the intended audience, and applying this consistently to all social messaging

2. Increasing awareness and reach of the brand through social activations, paid advertising, or influencer strategy

3. Engaging new fans of the brand, and building consumer loyalty

Want to know how you can apply this to your brand? Read the full blog on our Medium here.

Wilderness Wellness Charter

15th March 2017

We recently introduced the Wilderness Workplace Wellness Charter as a statement of intent, showing our commitment to the health and wellbeing of the people who work for us. We aim to encourage and support our employees physical and mental health.

There is clear evidence to show that improving workplace health and wellbeing makes good business sense. Not only that but this ensures we take appropriate steps to achieving our commitment to promoting good mental and physical health.

To read more on our charter and why we are passionate to support the health and wellbeing of all our team check out our recent blog post on Medium.

Boxfresh Account Win

24th February 2017

We are delighted to announce that we have been chosen to partner urban street wear brand Boxfresh on an exciting new campaign.

The production-led campaign focuses on both SS17 and AW17 styles and Wilderness have been tasked with creating a suite of both image and video content for use across global marketing campaign for the coming year.

The client wins further bolsters Wilderness consumer brand focus a key area of growth for the agency as MD Tom Jarvis explains “We are actively involved with a number of fashion and consumer brands and this is a real area of growth for us in the coming year. To be working with such an established and recognised brand as Boxfresh is great news. We are delighted to have been chosen to work with them the team on this project”.

More details on this exciting content production project are to follow.

Our 5 Step Guide to Working with Influencers

26th January 2017

Influencers are quickly becoming recognised as one of the most effective forms of marketing for brands. Why? Simply because influencers have the reach to get your message heard to a wider audience, often in an authentic way that people trust.

This is a big deal because trust isn’t something advertisers or brands can buy. According to a study by Twitter, 49% of consumers seek purchase guidance from social media influencers. That’s a pretty huge amount.

So the question stands: how can you work better with influencers to promote your brand or product? Check out our recent blog and discover the simple 5 step guide.