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Wilderness wins PlutoTV social brief

Wilderness wins PlutoTV social brief

Wilderness have been chosen by Paramount to support the growth of PlutoTV; their free ad-supported video streaming service.

We have been tasked with building awareness and engagement across the UK via the PlutoTV  organic social accounts providing on-going channel and community management and creative and content production.

As well engaging with fans directly and outreach to TV fans on social, Wilderness will also produce around 120 assets per month for roll-out across the brands owned Instagram, TikTok, Twitter, and Facebook accounts.

Safiya Pomell, Business Director at Wilderness said of the appointment "we can't wait to get started working with the Paramount team on PlutoTV. It's an incredible exciting brief to build a bold, highly engagement tone of voice for an emerging on-demand TV platform. We will be taking our extensive experience working with entertainment brands and applying our knowledge and passion to building an engaged and relevant social community for PlutoTV in the UK."

Watch this space for more updates on our work with PlutoTV over the coming months.

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