In partnership with Mattel, Nickelodeon, SKY, BBC and video agency Little Dot Studios we have been engaging families around the newly launched Sunflower TV initiative.
Sunflower TV, an initiative that brings together some of the biggest kids entertainment brands aims to give displaced Ukrainian families access to free, local language, ad-free kids content via a bespoke YouTube channel.
The channel has amassed over 200 hours of content and growing, targeting preschoolers and 6-11 year olds and aims to reach as many of the nearly two-thirds of kids now displaced across Europe from the conflict in Ukraine.
Wilderness setup the Sunflower TV Instagram account and our team have been engaging with Ukrainian families and parents to share the news and keep them updated as new content and shows are added to the channel.
CEO and Founder Tom Jarvis, said "we are proud to be working alongside the Little Dot Studios team in supporting this incredible initiative. As soon as I heard the plans I reached out directly to the team and offered our support pro-bono for the coming two years. Any small difference we can make as an agency is more than worthy of our time."